Tuesday, November 27, 2012

DADS: Tell A Major Brand How You Purchase/Consume Yogurt


Here is your chance to talk to a major company about what's important to YOU as a father and a consumer!

"My fellow students and I are doing a group project about yogurt purchase and consumption among fathers with children under the age of 18. Our hypothesis is that there is an opportunity for our client, Chobani yogurt, to reach out to fathers of young children and acknowledge their nurturing role in their children’s lives. The survey will be used to confirm this hypothesis, and then used to formulate Chobani’s future advertising strategy. The responses will be kept entirely anonymous and only shown to the client in a presentation on December 3rd. We would be incredibly grateful if you could post the survey on your Facebook page and blog to help us in this endeavor." 
- Studens from  S.I. Newhouse School of Public Communications at Syracuse University
We don't always get opportunities like this, so let's make a good showing and let them know what's important to us as involved fathers.

Please TAKE THE SURVEY and then share on your social pages!


  1. Funny timing as my youngest son was explaining to me today, obviously having seen commercial and had the product at his grandma's house, why Greek yogurt is better for us.

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  7. Listen to your kid (and grandma). Greek is the way to go!

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